Four tabs are open. I build the one that gets the call.

The minute that decides it

Nobody reads your website. They scan three of them, side by side, and pick one. That takes about ninety seconds and it happens before anyone has spoken to you.

Most sites lose it in a way the owner never sees. The page explains what the business does and never says what to do next. The contact form asks the same generic question on every page, so the person who already decided and the person still deciding get handed the same thing, and neither one is moved. The enquiry that does arrive lands in an inbox with nothing attached to say where it came from.

I design for the ninety seconds. Then I make the result countable, so you stop guessing whether the site is working.

Practices and businesses, and why the build is the same either way

Law firms, accountants, clinics, consultancies. Trades, contractors, agencies, and any small to mid-size business that sells a service rather than a product off a shelf.

The work does not change between them. Somebody arrives from a search with a problem, spends about ninety seconds deciding, and either enquires or goes back to the other tabs. The same routing to an enquiry, the same photography, the same counting, the same published price.

What changes is the words on the page, and those get written for what you actually do rather than borrowed from the last site I built.

Where you are right now