Enquiry tracking · $1,500
Know which page produced the enquiry
Every form on your site tagged to the page it came from, counted in your own analytics, and every enquiry answered inside a minute from your own address. $1,500, credited in full against a rebuild.
What it is costing you
You are making decisions about a website you cannot see
At the end of the year somebody asks whether the website is working and the honest answer is that nobody knows. You have a rough sense of how busy the phone was. You do not have a number, and you certainly do not have a number per service line.
So the site gets judged on how it looks, because that is the only thing anybody can actually observe. The page that is quietly producing half your enquiries gets redesigned on somebody’s opinion. The page that produces nothing sits there for another three years because nobody knew.
Meanwhile the enquiries that do arrive land in an inbox in one undifferentiated shape, so somebody has to read every message to learn what it was about before it can go anywhere.
What you get
What gets installed
In the work
- Every form on the site tagged to the page it was submitted from. So the enquiry arrives already labelled.
- A conversion event in your own analytics account. Configured properly, not a plugin’s dashboard you lose access to.
- Every enquiry answered inside a minute, from your own address. The reply is in their inbox while they are still deciding, rather than a thank-you screen they close and forget. The enquiry is on your phone at the same moment, and replying to it answers them.
- Your forms checked every morning. A test enquiry goes through each one daily. Where a form is quietly failing to send, and some of them are, I know that morning rather than after a quiet month.
- A second message never goes missing. When the same person writes again the same day with something new, it reaches you marked as a follow-up.
- A monthly figure you can read without help, by page. So next quarter the conversation about the website has a number in it.
The price
What it costs
$1,500Credited in full against a rebuild. If this tells you the route is the problem and you want it fixed, the $1,500 comes off the $4,800.
Paid in full at the start. It is a week of work and there is nothing to stage.
The instant reply and the morning check run free for three months, then carry on as part of Care. Stop Care and they stop; the counting does not.
How it goes
Four steps, and none of them change a page
- I read what you have. Which forms exist, where they go, what happens after submit, and what analytics is already installed.
- I build it inside your site. No redesign, no page changes, nothing a visitor would notice.
- I submit real enquiries from every page and show you them arriving, answered, labelled and counted.
- You get the first monthly figure thirty days later.
Straight answers
The three things you are thinking
Does this not come with Google Analytics already.
Analytics tells you somebody visited. It does not tell you somebody submitted, from where, or whether the message reached you. Almost every site I read has analytics installed and no conversion event configured, which means the useful half was never switched on.
Will this fix anything.
One thing, straight away: nobody waits for an answer any more. The rest measures. If your route is broken this will show you exactly how broken and where, and then you decide what to do about it. Some people find out the site is producing more than they thought.
Is this locked to you.
The counting is not. It is in your analytics account, in your name, and it keeps working if you never speak to me again. The instant reply and the morning check run on my system, so they stop when Care stops and your forms go back to sending the way they did.
Not this one