A new website
Most websites explain the business. I build the one that gets chosen.
Three sizes, three fixed prices, all of them on this page. You own everything at the end of it.
What it is costing you
A brochure with a contact page bolted on
Almost every business site is built the same way. Pages that describe the business, and one form that asks how can we help.
That form is the same on every page, which means the person who has already decided and wants to be contacted, and the person who does not yet know whether you handle their kind of problem, are handed exactly the same thing. Neither one is moved by it. One needs a fast way through and the other needs an answer first.
Downstream it costs you again. Every enquiry arrives in the same shape, so somebody has to read each one to work out what it was about. Nothing routes, nothing is prioritised, nothing counts by service line, and at the end of the year you still cannot say which part of the business the website is feeding.
What you get
Three sizes
Single page
$2,400
One page on a domain in your own name, for a solo practitioner or a principal. Who you are, what you handle, what working with you is like, and how to reach you.
I write the copy from a written form you fill in, and you hold final say on every word. Three copy updates a year. No CMS and no monthly fee.
Business site
$9,500
The right size for a single location, or a business of up to about ten people. Every page type you need: home, service lines, the people, articles, contact.
A design system built for your business rather than a theme with your logo dropped in. A separate route to enquiry for every service line. Internal linking and page metadata done properly.
A photography session at your office, arranged and directed by me, is included. Kinetic CMS is included, so you publish your own pages. Care is included for three months.
Multi-location site
$19,500
For multiple offices, real page count, or more service lines than one navigation can hold.
Everything in the business site, plus the structure to carry it: location pages, an article architecture that still works at forty pages, and a navigation that does not collapse under it.
Photography at every location. Kinetic CMS included. Care included for three months.
The part you cannot photograph
Routed service lines, internal linking, and metadata written per page
Three things happen on every build that nobody puts on a proposal, because nobody can show them to you in a screenshot. They are most of the difference between a site that describes a business and a site that gets found and then gets chosen.
What that means and what it is worth
- A route to an enquiry on every service line. Somebody with a trust accounting problem lands on the trust accounting page, not the homepage, and what that page asks them for belongs to that problem. The enquiry that arrives says which service line produced it. At the end of the quarter you know which part of the business the site is feeding and which part it is not, which is a thing you can act on.
- Internal linking done deliberately. Every page links to the pages around it the way a person actually moves: the specific problem up to the broader area, the area across to the person who handles it, the article through to the service it argues for. It keeps somebody moving through your site instead of going back to the search results, and it is how a search engine works out which of your pages matter.
- Page metadata written per page. A title and a description written for the page they sit on, rather than the business name repeated forty times. That description is the sentence a stranger reads in the search result before deciding whether to click you or the business below you. On most business sites it is either missing or identical on every page, which means the decision is made on somebody else’s sentence.
None of it shows up in a design review. It is the reason one business site produces enquiries you can break down by service line, and another produces a number nobody in the office can explain.
The price
Half to start, half at launch. On all three.
The price on this page is the price. I do not quote larger after the conversation, and there is no discovery fee in front of it.
Proof
A site, built end to end
Wrenfield Estate Law
A demonstration build, made to show the whole thing running at once: five people, two offices, and every service line with its own route through to an enquiry.
A demonstration site. The business and the content are fictional, so nothing on it is a claim about anyone. The build, the publishing and the counting are real and running.
How it goes
Four steps, and the first one is a conversation
- A conversation about what the business actually does and who walks in the door. Thirty minutes, not a workshop.
- The photography session, on site, in your rooms with your people.
- I write every word and build every page. You see it on a private address and mark up anything you want changed.
- Launch, with the enquiry count wired in before the first visitor arrives, not bolted on afterward.
Straight answers
The three things you are thinking
What happens if I want to leave.
You take the site. The domain, the repository, the analytics, the hosting and every file are in your name and were created with you in the room. There is no version of this where leaving me costs you your website.
Nine and a half thousand is a lot for a website.
It is, and there are people who will build you one for two. What they are building is a template with your logo in it and stock photographs of somebody else’s office. If that is the right purchase for where you are, make it. This is for a business that expects the website to be the reason somebody chose them.
Will it bring me more clients.
I do not know, and neither does anybody who tells you yes. What I will do is count what the site produces from the first week, by page, so you can answer that question yourself with a number instead of a feeling.
Not this one